[NTLUG:Discuss] Linux Expo

[Larry D'Agostino]

Great points here Alvin.  The main thing is understanding your audience.  Who 
wants this technology?  Who can benefit from it?

My opinion of a great audience would be small business owners.  They can 
really benefit from a low cost alternative to their current systems that 
drive their businesses.  For instance POS, ERP, Office Suites, Web hosting, 
and such.  In fact maybe NTLUG could be a small business consultant of sorts 
and offer a workshop for small business to be empowered with their computing 
resources and not be constrained by IT needs.

Larry
Linuxblogger by larrydag
http://linuxblogger.dyndns.org/weblog/



On Monday 02 January 2006 09:44 am, Alvin Goats wrote:
> Leroy Tennison wrote:
>  > "What is our goal?"    Expose/educate the vast end-user base who
>
> could take advantage of Linux and save significant money doing so.
>
> This is the important one. I will assume for the moment that the goal is
> to penetrate the common user market by leveraging ALL possible avenues.
>
>  > "What kind of audience would best help us reach that goal?"    One
>
> consisting mainly of Joe and Jane Average.
>
> We better define just exactly who Joe and Jane are. What is their age
> group, what are their interestes, how can we show them that linux will
> do what they need and more?
>
> If  Joe and Jane are elderly retired folk, their interests in the
> internet are typically e-mail, surfing and photos. Some do other things,
> like writing.
>
> If Joe and Jane are the "Boomer" crowd, they're probably still working
> and in need of Tax software, web surfing, e-mail, Office Suite, remote
> access and more. Hobbies will be extremely varied.
>
>  > "Where can we get that audience?"    A larger general interest event.
>
> Channel 5's Technology Showcase,  the DFW Autoshow, the Entrepreneurs
> Fair, the education fairs (someone in education would have to let us
> know when they happen as they're typically closed to the public),
> library/librarian fairs (they have them too).
>
>  > "What do we need to present once we have them?"    The basic things
>
> they use: An office suite, games, email and the Internet.
>
> The key is to adjust the presentation to fit the format of the
> fair/showcase so it appeals to the visitors. Showing off auto links,
> fast internet, secure transfers et al at the DFW Autoshow would be an
> example.
>
>
> To better penetrate the home base, consider other demographics: church,
> school, library, local charities and small local governments. These are
> the most cost conscious groups available. Secondary groups would be some
> of the other clubs and organisations: Girl Scouts, Boy Scouts, YMCA,
> YWCA, and others who either have merit badges or other awards for
> achievement. Many churchs help many of their congregation with setting
> up a computer and getting internet access, particularly if they are
> disabled. This gets noticed by many of the church members who talk. Same
> goes for the scouts and other family based clubs.
>
> Churchs use a variety of things including Powerpoint, Word, Excel and
> Acess (replace all of it with OpenOffice and save money for other things
> and PRESS the fact that OpenOffice has Sun Microsystems logos all over it).
>
> There exist custom software for libraries and schools. Get them and show
> them off.
>
> Alvin
>
>
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