[NTLUG:Discuss] Explaining Linux and Open Source software

[Leroy Tennison]

I was developing a little marketing piece and thought the phrase "Your 
source for free, capable, legal software" would be attractive.  /*

No one I talked to got it.*/

Has anyone had any success with a catch phrase promoting Linux and Open 
Source software?  If so, what did you say?  I thought "free" would be 
attractive but decided to throw in "capable" so that they wouldn't think 
"junk" and "legal" so they wouldn't think pirated.  What I got was "What 
does capable mean?", "Is this software for the legal market?", "What 
kind of software is it?"

The only other idea I have right now is: "Emphasizing free software (ask)"

Any input would be most appreciated.