[NTLUG:Discuss] OT: Advertising on Website

[Paul Drew]

Pay per click is a model you can use but another would be a cost per acquisition. If the two companies can agree on the value a customer signed up would be then it's in both parties mutual benefits in this arrangement and no money changes hands unless real value is attained through the messaging. 

Additionally since you have analytics now you could do well to sell the information to the same company on where the traffic is coming from to get to your site. That has intrinsic value in itself allowing them information to move further up the chain. :) 

Paul Drew
www.edrews.com



> From: cjcox at acm.org
> To: discuss at ntlug.org
> Date: Thu, 21 May 2009 12:23:17 -0500
> Subject: Re: [NTLUG:Discuss] OT: Advertising on Website
> 
> On Thu, 2009-05-21 at 11:52 -0500, Tom Tumelty wrote:
> > I am doing  SEO  for a flight school and the school owner wants to know how
> > much to charge an Airplane cleaning business to advertise on the flight
> > school/FBO website.
> > 
> > In the past 60 days we have had 415 unique visitors and approximately 928
> > hits. I don't have much data from before about 2 months ago. I do know site
> > hits were very minimal and are improving.
> 
> :)
> 
> Not a lot of hits.  I wouldn't charge much (if anything).
> 
> > 
> > Can someone suggest where to find this information ? or does anyone have an
> > idea of appropriate prices ?
> 
> Not sure if there are "rules" for this.  Usually an advertiser
> (nowadays) would expect a report showing the number of hits, unique
> visitors and clicks on their ad on a regular basis (if not through an
> interface).  Often times cost is a low (relatively speaking) fixed rate
> plus cost per click through.
> 
> On a very light site like this... pay per click isn't going to get you
> much... and since (below) they may not have a web site... this is really
> getting kind of like old school pricing (like running something in the
> yellow pages).
> 
> Normal old style banner ads (mid-late 90's) would cost $1K/year or more
> (e.g. a Yahoo banner could cost $5K). But I think that's steep given the
> number of visits to your site.  Good sites get tens of thousands of
> visits (and more, millions++) every day.
> 
> > I would probably have to create the banner/ad using their logo from a
> > business card. The cleaning company does not seem to have a website. I have
> > not spoke to these people, I just know what I have been told by the owner of
> > the flight school.
> 
> If the cleaning company is for real (they advertise using the old
> fashioned ways), then tell them $50/mos.  That's tangible and still a
> lot less than  most paper mechanisms.  I'm not sure if my conscience
> would allow me to do that though (even if that is the going rate).
> 
> Conscience wise...
> 
> I'm going to take a WILD stab at this and say $5/mo. or $50/year (might
> not even cover the cost of the paper work).  While $5 matches well with
> your traffic flow.... it's so cheap that a customer might not take it
> seriously... so feel free to adjust.  Maybe $50/mos. is best (?).
> 
> 
> 
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