[NTLUG:Discuss] OT: Advertising on Website

[Chris Cox]

On Thu, 2009-05-21 at 11:52 -0500, Tom Tumelty wrote:
> I am doing  SEO  for a flight school and the school owner wants to know how
> much to charge an Airplane cleaning business to advertise on the flight
> school/FBO website.
> 
> In the past 60 days we have had 415 unique visitors and approximately 928
> hits. I don't have much data from before about 2 months ago. I do know site
> hits were very minimal and are improving.

:)

Not a lot of hits.  I wouldn't charge much (if anything).

> 
> Can someone suggest where to find this information ? or does anyone have an
> idea of appropriate prices ?

Not sure if there are "rules" for this.  Usually an advertiser
(nowadays) would expect a report showing the number of hits, unique
visitors and clicks on their ad on a regular basis (if not through an
interface).  Often times cost is a low (relatively speaking) fixed rate
plus cost per click through.

On a very light site like this... pay per click isn't going to get you
much... and since (below) they may not have a web site... this is really
getting kind of like old school pricing (like running something in the
yellow pages).

Normal old style banner ads (mid-late 90's) would cost $1K/year or more
(e.g. a Yahoo banner could cost $5K). But I think that's steep given the
number of visits to your site.  Good sites get tens of thousands of
visits (and more, millions++) every day.

> I would probably have to create the banner/ad using their logo from a
> business card. The cleaning company does not seem to have a website. I have
> not spoke to these people, I just know what I have been told by the owner of
> the flight school.

If the cleaning company is for real (they advertise using the old
fashioned ways), then tell them $50/mos.  That's tangible and still a
lot less than  most paper mechanisms.  I'm not sure if my conscience
would allow me to do that though (even if that is the going rate).

Conscience wise...

I'm going to take a WILD stab at this and say $5/mo. or $50/year (might
not even cover the cost of the paper work).  While $5 matches well with
your traffic flow.... it's so cheap that a customer might not take it
seriously... so feel free to adjust.  Maybe $50/mos. is best (?).